The Global Digital Marketing Classification Standard (GDMCS) isn’t a formally established standard like the International Standard Industrial Classification (ISIC) or North American Industry Classification System (NAICS). However, digital marketing can be categorized into various components that are recognized globally. Here’s a breakdown of key categories and components often used to classify digital marketing services:
- Search Engine Optimization (SEO):
- On-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
- Voice SEO
- Content Marketing:
- Blog posts and articles
- Infographics
- E-books and whitepapers
- Video content
- Podcasts
- Social Media Marketing (SMM):
- Organic social media marketing
- Paid social media advertising
- Influencer marketing
- Community management
- Email Marketing:
- Newsletters
- Automated email sequences
- Transactional emails
- List segmentation and targeting
- Pay-Per-Click (PPC) Advertising:
- Search ads
- Display ads
- Shopping ads
- Remarketing/retargeting
- Affiliate Marketing:
- Commission-based partnerships
- Influencer partnerships
- Performance marketing
- Analytics and Data Management:
- Web analytics
- Customer data platforms (CDPs)
- Conversion rate optimization (CRO)
- Online Public Relations (PR):
- Media outreach and relations
- Reputation management
- Press releases
- Mobile Marketing:
- SMS and MMS campaigns
- In-app advertising
- Mobile-friendly website optimization
- E-commerce Marketing:
- Product marketing
- Customer retention strategies
- Loyalty programs
- Conversion Rate Optimization (CRO):
- A/B testing
- User experience (UX) enhancements
- Landing page optimization
These categories can be further broken down into more specific tactics and strategies, depending on the needs of a business or campaign. The classification of digital marketing strategies is essential for organizing and planning comprehensive marketing efforts, ensuring that all aspects of digital engagement are covered.
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