Md Chhafrul Alam Khan
Senior Digital Marketing Consultant | AI-Driven Growth Strategist
Previously at Riseup Labs: Drove Brands from Zero to Industry Leaders through 360° Digital Execution (2019-2025).
🌐 mdchhafrulalamkhan.com | 🔗 LinkedIn
🚀 Riseup Labs – Full-Stack Digital Growth (2019–2025)
At Riseup Labs, I had the privilege to play a central role in transforming the company from a digitally unknown startup into a globally recognized IT solutions provider. As Digital Marketing Manager and later Senior Marketing Manager, I led comprehensive, full-funnel digital marketing initiatives that delivered sustained business growth, brand visibility, and measurable performance—rooted in strategic thinking, consistent execution, and team-driven leadership.
This journey was deeply shaped by the inspiration and support I received from my reporting supervisor, Mr. Ershadul Hoque, as well as the collaboration, dedication, and trust of my team members and colleagues across the company. I remain sincerely grateful to each of them for contributing to this shared success.
Below are some of the contributions I made to Riseup Labs during this period:
360° Digital Marketing Leadership
Architected a Comprehensive Digital Ecosystem
Designed and implemented an end-to-end digital marketing infrastructure from the ground up—integrating SEO, content strategy, performance marketing, email automation, analytics, social media, and paid acquisition into a cohesive, scalable system that continuously supports business growth.
Delivered Consistent, Sustainable Performance
Executed data-driven strategies that generated substantial, long-term growth in brand visibility, qualified lead acquisition, and customer engagement. Ensured continuous optimization through rigorous KPI monitoring, funnel refinement, and cross-channel alignment.
Built, Trained, and Scaled High-Performing Teams
Recruited, developed, and mentored multidisciplinary marketing teams across content creation, social media, SEO, email marketing, outreach, analytics, and campaign management. Established training frameworks, standard operating procedures, and performance accountability to build a self-sustaining marketing operation.
Transformed Organizational Mindset Towards Marketing Excellence
Successfully shifted internal leadership and cross-departmental perspectives—positioning digital marketing as a strategic growth engine rather than a support function. Introduced transparent reporting models that consistently demonstrated marketing’s direct contribution to revenue, brand equity, and competitive positioning.
Integrated AI & Automation for Scalable Efficiency
Pioneered the adoption of AI-powered content creation, predictive analytics, marketing automation, and prompt-engineering tools to enhance personalization, improve decision-making, and increase operational efficiency at scale.
Contributed to Strategic Product Development
Actively participated in the development of sustainable, future-ready, AI-integrated software products. Conducted comprehensive market research and user feedback analysis to guide enhancements in UI, UX, feature design, and product positioning—ensuring continuous relevance and competitive advantage.
📦 Riseup Labs Owned Project Portfolio Highlights
Strategic 360° Market Coverage for Maximized ROI
Together with my supervisor, we developed a comprehensive 360-degree market coverage strategy aimed at achieving optimal return on investment. This extensive plan was meticulously designed, refined, and optimized between 2019 and 2021, with its establishment and ongoing implementation continuing through May 2025 throughout my tenure with the organization.
Over this period, we successfully launched multiple initiatives, while several others remain in active development or are positioned for future deployment. More key projects include:
- Salescutter
- GetEveryRecipe
- EatingPerfect
- OverWellness
- TechieGlam
- EntertainingNow
- ShapeWithStyle
- LifeToasts
- BuzzoutToday
…along with numerous additional ventures that contribute to a diversified and resilient market strategy.
The original roadmap encompassed more than 100 distinct projects, each strategically designed to capture diverse market segments and ensure comprehensive coverage. This remains a dynamic, evolving process, with continued execution and strategic expansion. I am confident that, in time, the full vision will be realized — further strengthened by additional projects that will enhance market positioning and drive sustained long-term growth.
📈 Key Performance Metrics
| Metric | Outcome |
|---|---|
| Website Traffic | ↑ +300% |
| SEO Visibility (Top 10 terms) | ↑ 100+ competitive keywords |
| Inbound Leads | ↑ +150% year-over-year |
| Email Open Rate | ↑ 30–40% (8–12% CTR) |
| Paid Ad CTR | ↑ 25% with reduced CPC |
| Cost-per-Acquisition (CPA) | ↓ −30–40% |
🧠 Tools & Tech Expertise
- Marketing Stack: Google Ads, Meta Ads, LinkedIn Ads, Mailchimp, HubSpot, Zoho
- SEO/ASO Tools: Ahrefs, SEMrush, Google Search Console, App Store Connect
- Analytics & Reporting: GA4, Data Studio
- Automation & AI: ChatGPT, prompt engineering, AI content generators, campaign scheduling
- Content & CMS: WordPress, Canva, Figma
I’m honored to introduce the Riseup Labs team—the colleagues who inspired and empowered me throughout this meaningful journey.
To my dear colleagues, well-wishers, and sources of inspiration at Riseup Labs — even if we didn’t get the chance to take a photo together, please know that you will always be part of my memories and hold a special place in my heart.
– Md Chhafrul Alam Khan
Discover more about the Riseup Labs family ↴
💬 Why You Should Consider Me
- End-to-End Digital Growth Leadership
I don’t just manage teams—I build them from the ground up, train them, guide execution, and turn marketing into a strategic powerhouse. - Demonstrated Success in Transforming Early-Stage Brands into Market Leaders
I specialize in helping businesses grow from early digital stages to strong, competitive industry positions, driven by strategy and performance. - AI-Driven, Strategically Human
I combine automation and AI with human insight, crafting personalized digital journeys and scalable content systems. - Data-Led, ROI-Focused Mindset
Every decision is backed by analytics and tied to measurable business KPIs—whether it’s awareness, acquisition, or revenue. - Team-Builder & Mentor
I empower others to grow. My leadership style is rooted in mentorship, clear processes, and outcome ownership across roles.
📞 Let’s Work Together
- 🔗 LinkedIn: linkedin.com/in/mdchhafrulalamkhan
- 🌍 Portfolio: mdchhafrulalamkhan.com/professional-profile
- 📄 Full Resume/CV: Available upon request
Who will benefit from my professional journey?
- Businesses want NexGen-based Market Research & Analysis.
- Businesses want to focus on their core competencies
- Businesses in competitive industries.
- Businesses targeting niche audiences.
- Businesses seeking to expand their reach.
Businesses of all sizes:
- Large corporations
- Small and medium-sized businesses (SMBs)
- Startups and entrepreneurs
Individuals:
- Freelancers and consultants
- Public figures and influencers
- Anyone looking to build a personal brand