Product Observatory
Conversion Rate Optimization & UX
Turning user needs and business objectives into coherent product decisions, realistic delivery plans, and iterative improvements.
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MCAK / PROFESSIONAL PORTFOLIO UNIVERSE
One career. Many fields.
Connected by purpose.
Explore the work, methods, technology, creative practice, and professional perspective of Md Chhafrul Alam Khan — from search strategy and product growth to software, education, and leadership.
Looking for experience that connects several fields?
Explore the portfolio, then connect about a specific challenge where strategy, technology, and people need to work together.
Portfolio directory · Md Chhafrul Alam Khan · https://mdchhafrulalamkhan.com/portfolio/
DISCOVER YOUR FIELD
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Measurement Lab
Marketing Analytics & Measurement
Turning measurement into decisions with clear questions, reliable instrumentation, and meaningful performance interpretation.
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Paid Advertising & Campaign Operations
Building sustainable demand by connecting business goals, useful content, audience understanding, and carefully measured campaigns.
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Content Strategy & Editorial Architecture
Helping people and search systems discover useful, trustworthy information through strong technical foundations and meaningful content.
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SEO & Search Ecosystem Optimization
Helping people and search systems discover useful, trustworthy information through strong technical foundations and meaningful content.
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Digital Marketing Strategy
Building sustainable demand by connecting business goals, useful content, audience understanding, and carefully measured campaigns.
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