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Giving a Persuasive Professional Presentation

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  • Communicative Objective: Develop the ability to structure and deliver a sophisticated professional presentation by framing arguments, highlighting evidence, signaling transitions, and drawing persuasive conclusions.
  • 5 Core Functional Sentences:
    1. What I would like to demonstrate today is how a relatively modest change in strategy could produce substantial long-term gains.
    2. Of particular significance is the fact that customer retention improved despite a reduction in promotional spending.
    3. Not until we examined the data by demographic group did the underlying pattern become apparent.
    4. This brings me to what I consider the most important implication of our findings.
    5. Taken together, these results strongly suggest that our current resources could be allocated far more effectively.
  • Grammar Focus: Fronting for emphasis, inversion after negative adverbials, passive participle clauses, cleft sentences, and complex noun phrases.
  • Vocabulary Focus: demonstrate, retention, demographic, implication, allocate
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